“HSL, I know best!” “HSL, I know best!”IKEA’s Internal Employee Activity

         IKEA’s HSL products are sold at affordable prices, making it easy for consumers to live a sustainable lifestyle. Participating employees submitted videos that showed consumers how to use HSL products and adopt sustainable habits at home. For example, Terry, an IKEA employee, filmed himself buying ingredients for dinner with a 365+ food container at the supermarket after work. He also switched to the energy-efficient SOLHETTA LED bulb at home and utilized the PRESSA hanging dryer to cut down on using a tumble dryer. By presenting various eco-friendly habits, he became a role model for his colleagues who wished to follow in his footsteps.

          After receiving the video submissions, IKEA’s North Asia region (Taiwanese, Hong Kong, and Macau markets) highlighted the top ten videos chosen through votes by employees. The competition was met with great enthusiasm among employees from IKEA’s North Asia region (Taiwanese, Hong Kong, and Macau markets). They also left words of encouragement for each other, such as “Thanks to IKEA, we can learn to care for our environment by changing our lifestyle habits,” “The product presentation was very well done,” “Combining IKEA products with themes like environmental protection and energy conservation is very creative,” “Plastic-free living is the new black. Love it! We must start adopting this lifestyle and work hard to maintain it,” “There are many tips in the videos. They have helped my friends and me a lot.”