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Ocean Conservation: An Exhibition

Raising Awareness of Ocean Conservation

          Surrounded by the ocean, Taiwan is a beautiful island nation with a rich marine ecosystem populated by millions of marine species. However, in recent years, plastic pollution and climate change have caused damage to the ocean and its coastlines. To raise public awareness of ocean conservation, IKEA organized a series of “Under Havet” exhibitions at Taichung, Kaohsiung, and Taoyuan Store to discourage the use of plastics and encourage the act of recycling and reusing materials.

          Furthermore, IKEA held three talks by an artist and conservationists that delved into the importance of environmental protection and sustainable development. Everyone was also encouraged to take action to protect the ocean. Golden Bell Award winner and “30 Meters Underwater” host Patty Lee called for public support in protecting the ocean. As someone who loves to spend time in the ocean, she hoped everyone would care for the ocean and its ecosystem. In addition, Re-Think CEO Jason Huang shared some advice on switching to a more eco-friendly lifestyle, while No Meat Festival founder Chelsea Chang advocated for the consumption of plant-based meals to protect the ocean. Through talks delivered by public figures, IKEA promoted waste reduction measures that can be adopted by people in their daily lives. Not only will these actions help restore the beauty of coastlines, but they will also save countless marine species that inhabit the vast ocean.

Building Empathy Through Scenes of Marine Pollution

          With the help of soft toys and decorations, the “Under Havet” exhibition allowed visitors to understand how marine pollution destroys the habitat of marine life. The first leg of the exhibition commenced at IKEA’s Taichung Store. Scenes of an ocean polluted with marine debris were reconstructed. Moreover, the toys in these scenes were personified to let children form emotional bonds with them. Aside from raising environmental awareness among children, this method also encouraged them to value natural resources and do their part in protecting marine life. Furthermore, the exhibition featured faux food creations made of plastic waste, a grim reminder that marine creatures may fall sick, die, and even end up as human food if they accidentally ingest microplastics polluting the ocean.

          Such vivid scenes allowed the public to relate to the harrowing experiences endured by marine life. Mrs. Hsiao, who comes from New Taipei City’s Wugu District, said that this event has allowed her children to better understand marine life’s value, leading to internalized environmental awareness. She shared that her son once spotted her discarding a plastic bag, and he reminded her to recycle the plastic bag instead of throwing it away. This incident has left a lasting impression on her. Mrs. Hsiao’s sons are five and seven years old, respectively. Usually, young children do not have much awareness of the environment. Nevertheless, this exhibition has successfully built empathy toward marine life among the boys through the use of toys. Promoting sustainable consumption practices among children at a young age greatly benefits environmental protection efforts, and Mrs. Hsiao is very pleased and relieved about this.

Education Through Entertainment

          Toys are more than just playmates for children; they also help children develop social skills, thinking skills, and empathy. To implement the concept of sustainability, IKEA launched the BLÅVINGAD collection of soft toys. Instead of using cotton or feathers, the fillings are made of recycled polyester from ocean-bound plastic. The plastic is collected from areas up to 50 km inland from coastlines, and the goal is to reduce marine pollution.

          In addition, IKEA integrates its spirit of sustainability into its products, encouraging consumers to adopt an eco-friendly lifestyle to protect Earth and marine life. The sustainable toys displayed at the exhibition were well-received by the public, for they helped raise the children’s awareness of a sustainable lifestyle and the importance of protecting marine life. Imparting the right environmental values to children through educational entertainment is also a major milestone in IKEA’s commitment to corporate social responsibility.

Influencing Consumer Choices Through Sustainability

         IKEA’s “Under Havet” exhibition attracted 10,380 visitors. The exhibition showcased the reality of marine pollution and inspired the public to adopt an eco-friendly lifestyle, letting the power of environmental sustainability generate a ripple effect on society. This exhibition also proved that implementing the concept of sustainability through action can create a positive impact on the environment. It can also influence consumer choices and make the world a better place.

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